Effective Date: 1st December, 2020
Last Updated: 7th August, 2025
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help us remember your preferences, understand how you use our site, and deliver more relevant advertising.
Cookies may be set by us (“first-party cookies”) or by third-party platforms we work with (“third-party cookies”).
You can manage or delete cookies at any time — see Section 5 below.
2. What Types of Cookies We Use
| Type of Cookie | Purpose |
| Strictly Necessary | Required for basic site functionality (e.g. form submission, security). |
| Performance | Helps us understand how users interact with our site (e.g. page visits, bounce rates). |
| Advertising | Tracks your behaviour across websites to show relevant ads on platforms like Google, Facebook, or TikTok. |
| A/B Testing | Used to improve your experience via website experiments (e.g. by VWO). |
3. Cookies We Use
Google Analytics & Google Ads
- Tracks user behaviour, conversions, and ad performance
- May store IP address, device info, and browsing data
- Includes cookies like _ga, _gid, _gcl_au, and others
Meta (Facebook) Pixel
- Helps track ad effectiveness and user actions after clicking a Facebook or Instagram ad
- May track page views, form completions, and device identifiers
- Includes cookies like _fbp and uses event_id for deduplication
TikTok Pixel
- Enables ad tracking, conversions, and optimisation of TikTok campaigns
- Tracks events such as page views and form submissions
Microsoft Ads (UET Tag)
- Tracks conversions and helps measure the effectiveness of Microsoft Ads
- May store identifiers, click IDs, and page interactions
- Includes cookies like _uetmsclkid and _uetsid
VWO (Visual Website Optimizer)
- Allows us to run A/B tests and improve site usability
- May track which version of a page you saw, clicks, and conversion rates
Cookie Duration
Cookies may remain on your device for different lengths of time depending on their purpose. Some are deleted when you close your browser, while others may remain for up to 24 months.
4. Legal Basis for Using Cookies
We use cookies in accordance with the UK’s Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).
We only set non-essential cookies (e.g. for advertising or analytics) if you have given us consent through our cookie banner.
We use a consent management tool called Complianz to ensure that non-essential cookies are only set with your permission. Complianz also helps us categorise cookies, manage your preferences, and comply with UK regulations.
You can withdraw your consent at any time (see below).
5. How to Control or Disable Cookies
On Our Website
- Our cookie banner allows you to accept or reject non-essential cookies
- You can adjust or withdraw your consent at any time by clicking the “Cookie Settings” link in the footer of our website
In Your Browser
You can also block or delete cookies via your browser settings. Visit the following links for instructions:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
- Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Note: Disabling cookies may affect how our site functions.
6. Changes to This Cookies Policy
We may update this policy from time to time to reflect changes in the law, technology, or the cookies we use. When we do, we’ll revise the “Last Updated” date above.
Please review this page regularly to stay informed.
