Unbiased Reviews: Honest Insights You Need to Know

In the UK, many of us struggle to find reliable financial advice. The search for the right professional is often time-consuming, stressful, and confusing. 

And let’s be honest, if you’re a busy person—handling finances can feel like one of those tasks you’d rather avoid.

Whether it’s hunting for the best mortgage deal, sorting your taxes, or understanding complex insurance policies, you want a qualified professional you can trust and rely on to make it easier.

Unbiased is a platform that can help you find and connect with financial experts who truly understand your needs.

If you want to know whether they are the right fit for you, read on. 

This review explains why Unbiased could be a great choice, from its trusted network of regulated advisers to how it works and what it costs.

What is Unbiased?

Unbiased is a service that helps connect people across the UK with qualified financial professionals. 

Whether you need advice on mortgages, pensions, insurance, or tax planning, they ensure you get honest and clear guidance.

Since launching in 1988, Unbiased has built a solid reputation and now features over 27,000 professionals. 

Every expert is fully regulated and carefully vetted to meet strict standards, so you can feel confident in their advice

These professionals are either independent or restricted. 

Independent advisers search the entire market to find the best options for you, while restricted ones focus on specific products or services. 

Both can be a great fit, depending on what you need.

A List of Unbiased Services

Beyond mortgage advice, Unbiased covers a wide range of services to help you take control of your finances with confidence.

Here’s a quick list of what you can get help with:

• Mortgages. Whether you’re buying your first home, remortgaging, or looking into buy-to-let properties, Unbiased mortgage brokers can help you navigate the best options.
• Pensions & Retirement. Get unbiased pension advice, plan for retirement, or sort out your long-term care.
• Investments & Savings. Need help growing your savings? They’ve got financial advisors who can provide investment tips.
• Tax & Trust Planning. Tax can be complicated, but not when you’ve got an expert breaking it down.
• Insurance & Protection. From life insurance to property insurance, Unbiased helps connect you with brokers who make sure you’re covered.
• Business Advice. If you’re a small business owner, Unbiased can also connect you with accountants and financial planners who get what you’re going through.
• Sharia Finance. Specialised advice adhering to Islamic financial principles.
• Expatriate Finances. Financial guidance tailored for those living abroad.
• Stockbroking Services. Access to professionals for buying and selling stocks.
• Long-Term Care. Planning for future care needs and associated costs.

The idea is that you get personalised, trustworthy advice without all the faff of figuring out who’s actually qualified.

How Does Unbiased Work?

Using Unbiased is like having a friendly assistant that does all the hard work for you. 

There are 2 main ways to get started:

1. Get Matched Now. This is the quick and easy route. You answer a few questions about what you need—whether that’s a mortgage, pension, or any other financial advice—and Unbiased uses its matching magic to connect you with the perfect advisor for your needs. The algorithm finds someone who ticks all the right boxes, usually in under a day.
2. Adviser Directory Search. Prefer a bit more control? You can browse through their extensive directory yourself. You can filter by location, speciality, or client reviews to pick someone who feels like the best fit. You’ll see everything from qualifications to response rates, so you know what you’re getting into.

Once matched, the advisor usually reaches out within 24-48 hours. You can also have a look at their profiles, complete with reviews and response ratings. 

It’s like using Amazon UK, but for financial advice—you scroll through top-rated advisors, check out their reviews and ratings, and pick the one that suits you best, making the whole process simple and familiar.

How Much Does It Cost?

Unbiased is free to use if you’re a customer looking to connect with an advisor. No hidden costs or cheeky subscription fees. 

However, it’s important to note that while finding an advisor through Unbiased won’t cost you, the actual services provided by the advisor might.

Typically, advisors might charge for the services they provide, and these fees can vary depending on what you need. 

You’ll usually get an idea of pricing during your initial consultation, which is often free of charge. 

Plus, if you use the free assessment, you might even bag yourself a nifty £50 discount off your advice costs.

How Does Unbiased Make Money?

Unbiased actually charges the advisors rather than the users. They pay a subscription fee to be listed on the platform and also pay for each lead—that’s you—who gets in touch with them. 

It’s a pretty smart setup: it keeps the service accessible for users while generating revenue from the advisors who benefit from the exposure and leads.

What’s the Customer Experience Like?

Customer experience is where Unbiased really shines. The website is easy to navigate, even if you’re not exactly a tech wizard. 

It’s fully mobile-friendly too, so you can sort out your mortgage advice on the go. However, there isn’t a dedicated app just yet, so you’re relying on the web experience.

Users generally love the matching feature. It’s quick, convenient, and connects you with advisors who actually know what they’re talking about. 

Unbiased also boasts a pretty respectable Trustpilot rating of 4.0 out of 5, with over 11,000 reviews, which means the majority of users have a positive experience. 

People often praise the platform’s simplicity and the quality of advisors. 

Some negatives? A few users have found the response times from advisors a bit sluggish—so maybe don’t expect to be immediately connected every time.

Who is Unbiased Best For?

Unbiased is ideal for people who:

• Want Independent Advice. If you want unbiased financial advice from someone who isn’t tied to specific products, this is for you.
• Have Unique Needs. Whether it’s a tricky pension question or you’re self-employed and need tailored mortgage advice, Unbiased has experts in niche areas.
• Prefer Some Human Interaction. If you like the idea of browsing profiles, checking qualifications, and picking an advisor that suits your vibe, Unbiased lets you do exactly that.

The Pros and Cons of Using Unbiased

Here’s a quick look at the pros and cons of using Unbiased:

Pros

• Free to use with no upfront costs.
• Access to over 27,000 trusted professionals across different financial areas.
• FCA-regulated advisers ensure expertise and reliability.
• Simple and user-friendly platform that’s easy to navigate.
• Quick matching process, with most users connected to an adviser within 24 hours.
• Supports unique cases, including self-employed users or those with bad credit.

Cons

• No dedicated mobile app, which could be inconvenient for app-focused users.
• Costs vary as adviser fees are not standardised.
• Response times can vary depending on the adviser’s availability.
• No option to upload or manage documents digitally through the platform.
• Paid adviser listings might raise concerns about impartiality.

The Bottom Line

Unbiased makes finding trustworthy financial advice a whole lot easier.

Whether you’re trying to sort your mortgage, plan your pension, tackle your taxes, or figure out insurance, this platform connects you with trusted experts who actually know what they’re doing (and are regulated to prove it).

The platform is free, easy to use, and offers plenty of choice, making it a solid option if you need professional help managing your finances.

Our Take: Unbiased gets a well-deserved 5 stars (★★★★★).

We think it’s a fantastic choice for anyone in the UK who wants to take control of their money without the stress. 

From personalised matches to helpful resources, Unbiased has got you covered. And the best part? Every successful match helps a great cause like Samaritans.

Need financial advice? Head over to Unbiased website and see how they can help you.